See what new supporters could give over three years.
Drag the sliders to match your charity's real figures and watch the 3-year projection flex live. Then request a tailored PDF report.
charities
Eden connects your charity's fundraising campaign to the UK's largest committed Christian donor audience.
Your campaign
All figures are editable — slide or type.
Total spend at £5 per lead. Leads update automatically.
New enquirers, sign-ups or appeal responders. £5 per lead.
% of prospects who become regular monthly donors.
Typical regular donation per supporter.
The rest give a single one-off gift in year 1. Eden's pre-qualified Christians typically convert to monthly DD at ~50–70%.
Typical single donation from the non-regular portion of converters.
% of regular monthly donors still giving 12 months later.
Year-by-year giving
Cohort decays each year by your retention rate.
Same £30,000 spent on…
With Eden you only pay once a Christian has chosen your advert, and at a much lower cost per lead than Meta. So, these pre-qualified Christian audiences are both cheaper to reach and far likelier to convert into a regular monthly givers.
Meta's weakness: Meta won't allow religion-based targeting, so you rely on broad lookalikes — most impressions go to non-Christians.
And per Stewardship.org.uk research, practising Christians give materially more — and more consistently — than nominal donors. So Eden wins twice: higher conversion and higher gift value per donor.
Newsletter/awareness lead magnet £8–£25; ministry resource download £15–£40.
Cold social leads from lookalikes typically convert at 1–3%.
Cold-channel donors skew heavily to one-off (~20–35%) vs Eden's pre-qualified ~50–70%.
How much more practising Christians give vs nominal donors (Stewardship.org.uk research).
A charity like yours already did this
Real Eden Trusted Connections results"The data was very good and certainly more 'upmarket' than other lead generation we've done. There were lots of professionals and Christian care workers."
For finance & trusteesMethodology & assumptions — stress-test the numbers
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Methodology & assumptions — stress-test the numbers
Eden's pre-qualified leads convert at materially higher rates than cold social or search traffic because every lead has just transacted on eden.co.uk — they're verified buyers of Christian content, not anonymous form-fills. The default of 8% reflects mid-range observed performance for the proportion who go on to become regular monthly donors; conservative charities should model 4–6%, ambitious 10–15%.
Year 1 = full donor cohort × 12 × avg monthly gift. Years 2 & 3 apply your retention rate as straight-line cohort decay (year 2 = cohort × retention, year 3 = cohort × retention²). No second-gift, legacy or major-donor uplift is modelled — those are upside.
Applied as a flat 25% HMRC reclaim on gross gifts. Assumes 100% of donors are eligible UK taxpayers and complete a valid declaration — adjust downward if your real declaration rate is, say, 80%.
Default +20% is a deliberately conservative figure — research from Stewardship.org.uk and Barna UK shows practising Christians give 2–4× more than nominal donors, but some comparator-channel donors will also be committed Christians, so the marginal uplift on a like-for-like cohort is smaller. Move the slider to your own observed uplift if you have it.
Meta, Google, print and broadcast CPL ranges come from published UK charity sector benchmarks (Wood for Trees, Lightful, CharityComms) and Eden's own client briefings. Defaults sit mid-range; sliders let you replace them with your actual reported figures.
One-off appeal gifts, legacy pipeline, brand halo, second-cohort referrals, and uplift from cross-sell into events/sponsorship are all excluded. The headline number is regular-giving only.
Every supporter record Eden delivers is generated via explicit opt-in consent at the point of an eden.co.uk transaction, with a clear statement that the supporter wishes to hear from the partner charity. We comply fully with the UK GDPR, Data Protection Act 2018 and PECR. Eden is the data controller at point of capture and transfers a clean, fully consented record under a Data Sharing Agreement — no scraped lists, no purchased data, no "soft" opt-ins.
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